The Basics of Augmented Reality
Augmented Reality (AR) combines real-world environments with computer-generated images, allowing users to experience an enhanced view of reality. The technology is gaining traction, particularly in the advertising industry, as it creates captivating brand experiences that are more interactive and engaging.
In digital marketing, AR gives businesses the opportunity to provide their customers with a more immersive and personalized experience by bringing products to life. It creates a stronger connection between customers and brands as they can interact with products virtually before making a purchase decision.
AR has unique capabilities that go beyond traditional advertising methods. Its ability to create experiential content is a game-changer in the industry. By providing experiences, rather than just information about products and services, businesses can capture attention much better.
Don’t miss out on this exciting new addition to digital marketing! Integrate AR into your campaigns today to provide extraordinary experiences to your customers and increase customer engagement. With AR becoming increasingly popular across the industry, now is the time to implement this innovative technology in your marketing strategy before your competitors do!
Augmented reality in digital marketing: because who needs reality when you can have a virtual one that’s even better?
Benefits of Augmented Reality in Digital Marketing
To enhance user engagement, improve brand image, provide personalized consumer experience, and boost sales and revenue, explore the benefits of augmented reality in digital marketing. Learn how this technology can help you create immersive brand experiences for your customers. Discover the advantages of implementing augmented reality in your digital marketing strategy, including the enhanced user engagement, improved brand image, personalized consumer experience, and increased sales and revenue.
Enhanced User Engagement
The incorporation of Augmented Reality (AR) in digital marketing has revolutionized the way brands engage with users. By offering interactive experiences through AR technology, businesses can increase user engagement and provide a memorable experience. Through AR, users have the opportunity to visualize products virtually, customize their options, and gain deeper knowledge about the product or service. This innovative marketing strategy offers an immersive experience for users that fosters long-term brand loyalty.
AR can also be used to create a more personalized experience for consumers by offering customized content based on users’ interests and preferences. By analyzing user data, businesses can tailor their marketing strategies to effectively communicate with their potential customers and build stronger relationships with them.
In addition, AR provides businesses with an effective means of capturing user attention in highly competitive markets. The ability to provide immersive experiences for users attracts them towards the brand and helps businesses stand out amongst competitors. By creating interactive ads, businesses can significantly increase click-through rates which results in higher ROI.
To maximize the benefits of AR in digital marketing, it is crucial for brands to create content that appeals to their target audience. Understanding what drives user engagement is key, so brands need to conduct comprehensive market research before incorporating AR into their campaigns. Furthermore, it is essential for brands to optimize their websites and mobile apps for AR-related content since they lack support on traditional platforms.
Overall, incorporating Augmented Reality in digital marketing offers significant benefits such as enhanced user engagement, personalization opportunities for consumers and increased competitiveness against rivals. Businesses should consider investing in this innovative technology to expand their reach and create exceptional customer experiences online. Augmented reality – because living in a boring reality just isn’t good enough for your brand image.
Improved Brand Image
Talking about online brand recognition, augmented reality (AR) has become one of the key elements for creating an enhanced brand image. AR facilitates visualizing the product in a realistic way, making it appealing and interactive to the customers. The innovation, thereby, allows businesses to boost their sales while paving the way for them to stay ahead in the competition.
By using AR strategies to showcase brand products, companies can elevate customer engagement with a unique immersive experience that goes beyond static visuals and text descriptions. This approach offers personalized purchasing experiences and creates a long-term relationship with loyal customers. Furthermore, AR marketing campaigns drive social media attention and buzz towards the brand.
These techniques are being applied by several businesses across various sectors, making it essential to adopt this trend to not lag behind in the ever-advancing market space. The smart manipulations allow companies to create a deeper emotional bond with their audience.
A considerable rise of 72% CAGR is expected in augmented reality market between 2021-2026 according to MarketsandMarkets™ research report based on Global Forecast titled “Augmented Reality Market – Global Forecast To 2025.”
Say goodbye to generic marketing and hello to a personalized experience with augmented reality – it’s like the difference between a handshake and a bear hug.
Personalized Consumer Experience
The use of Augmented Reality can create a highly personalized experience for consumers. By harnessing the technology, businesses can integrate virtual elements into the real world to offer an immersive and engaging experience tailored to the individual’s needs.
AR empowers marketers to provide in-depth details and offers customized according to their preferences, interests, and behaviors of consumers. The ability to give customers what they want increases customer loyalty leading to an increase in sales through positive word-of-mouth recommendations.
Moreover, AR allows consumers to interact with products virtually before making a purchase decision, providing valuable insights that help businesses better understand their target market’s behavior. This, in turn, helps marketers tailor their strategies and make data-driven decisions that focus on meeting customers’ needs effectively.
Therefore, incorporating AR in digital marketing provides a competitive edge in today’s fast-paced world where people expect personalized experiences. Don’t miss out on enhancing your brand’s connection with your audience by not implementing this powerful technology!
Augmented reality: because who needs to see the actual product when you can see a digital version of it and spend money on it anyway?
Increased Sales and Revenue
Integrating Augmented Reality (AR) into digital marketing strategies can boost brand recognition, improve customer engagement and ultimately generate substantial revenue. AR enhances customers’ in-store and online shopping experiences, enabling them to visualize products more accurately without needing physical access. By blending the digital and physical worlds, AR provides a hyper-realistic feel that increases customer appeal leading to an increase in sales figures.
Through AR-powered product visualization platforms, customers can create personalized 3D models of products before purchasing from online e-commerce stores. This helps businesses add value to their products by providing an innovative and interactive way for customers to interact with the product. In turn, it significantly shortens the buying process which leads to higher conversion rates and thus increasing revenue.
Apart from increasing sales figures, integrating AR into digital marketing strategies also provides invaluable data on customer preferences across different demographics. This vital information enables businesses to tailor their marketing campaigns specifically for their target audience; hence achieving optimum success even better.
According to a recent study by Gartner Research, by 2022, 70% of enterprises are expected to integrate immersive technologies like AR into their technological infrastructure, surpassing what is currently known as normal today. The benefits of augmented reality in digital marketing cannot be underestimated as it leads towards creating revolutionary customer experience that will prove advantageous for your business in both the short run and long term goals.
Augmented Reality marketing is like a game of hide and seek, except instead of finding you, it finds your customers and gives them a virtual high-five.
Augmented Reality Marketing Strategies
To create immersive brand experiences using augmented reality in digital marketing, you need to have effective augmented reality marketing strategies. That is where interactive social media campaigns, augmented reality events and activations, and product packaging and in-store displays come into play. These sub-sections will help you understand how to leverage augmented reality to create unique brand experiences that stand out from the competition.
Interactive Social Media Campaigns
To effectively engage with customers, businesses can create Interactive Social Media Campaigns that utilize augmented reality (AR) technology. AR enables brands to create immersive and engaging experiences that allow consumers to interact with products or services virtually.
- Interactive games and challenges allow customers to experience the brand’s products or services in a fun and exciting way.
- AR filters and lenses offer users a unique opportunity to showcase their creativity while promoting the brand message.
- Videos featuring AR technology help educate customers about a product or service and increase brand awareness.
To further enhance customer engagement, businesses can consider offering exclusive discounts or promotions. By providing incentives for participation, brands can boost customer loyalty and retention.
One unique advantage of Interactive Social Media Campaigns is that they provide measurable results through data analysis. Brands can track how many people use their filters, watch their videos or participate in their challenge. This data is valuable in making improvements and optimizing future campaigns.
To leverage the full potential of these strategies, businesses should invest in high-quality AR technology that ensures seamless user experiences. By focusing on interactivity, entertainment and education, Interactive Social Media Campaigns can drive traffic to a business’s social media channels while increasing sales conversions.
Get ready to see more unicorns and dragons in real life than in your dreams, thanks to augmented reality events and activations.
Augmented Reality Events and Activations
Augmented reality technology has brought an exciting new dimension to marketing strategies. With its ability to provide immersive and interactive experiences, it has become an increasingly popular choice for businesses looking to engage with audiences in innovative ways.
One effective strategy for utilizing augmented reality is through events and activations. By incorporating this technology into live or virtual events, companies can create memorable and engaging experiences that resonate with their target audience.
Here’s a table showcasing some of the benefits and examples of augmented reality events and activations:
| Benefits | Examples |
|---|---|
| Increased Engagement | AR scavenger hunts, interactive product demos |
| Improved Brand Perception | AR art installations, personalized experiences |
| Data Collection Opportunities | AR surveys, user-generated content |
It’s worth noting that each event or activation can be tailored to fit the specific goals and needs of the business. For example, a company launching a new product might use an AR scavenger hunt to generate buzz and excitement among potential customers.
Pro Tip: When planning an augmented reality event or activation, it’s important to keep the user experience at the forefront. Focus on creating experiences that are intuitive and enjoyable, as this will increase overall engagement and make a lasting impression on attendees.
Want to make your product stand out on the shelves? Just slap on a QR code and watch it come to life like a horror movie.
Product Packaging and In-store Displays
The incorporation of Augmented Reality (AR) within marketing strategies has gained significant popularity in recent years. One of the most effective AR marketing strategies is observing “Augmented Product Packaging and In-store Displays”. Here are three crucial points on how this marketing strategy can benefit businesses:
- AR integrated product packaging boosts engagement with consumers, provides more information about the product, and enhances brand visibility.
- AR-based displays in stores attract customers to be interested in products by creating a unique experience for them. Moreover, this strategy enables customers to know more about the product benefits.
- AR-integrated shopping apps connect with the user’s camera and display 3D versions of products that could be visualized on their physical surroundings. This eliminates consumer confusion on buying an incorrect or wrong-sized product.
Moreover, businesses that implement AR technology into their packaging and in-store displays have enjoyed an unparalleled competitive edge in luring younger generations of tech-savvy shoppers who seek experiential consumption.
In addition, it is suggested that incorporating gamification elements within these experiences will increase consumer interactions, boost online engagement simultaneously boost sales rates. Furthermore, partnering with social media influencers to share AR-based content across multiple platforms should become a priority. Consequently, improving your customer experience through intriguing augmented reality content for product packaging and store displays can drive traffic to your business like never before!
Get ready to take your brand to the next level and immerse your audience in a virtual wonderland with these augmented reality marketing strategies.
How to Create Immersive Brand Experiences with Augmented Reality
To create immersive brand experiences with augmented reality, you can use a four-step approach. Start with setting objectives and goals to ensure your AR campaign aligns with your brand’s overall vision. Tailoring the AR experience to your target audience helps in creating a lasting impression. Testing and refining the AR content guarantees positive user experience. Finally, integrating AR into your overall marketing strategy can improve brand awareness and boost engagement.
Setting Objectives and Goals
The first step in leveraging AR to create immersive brand experiences is to establish clear and measurable targets. These objectives should align with the brand’s overall marketing plan and be linked to specific outcomes, such as engagement rates or product sales.
To set these goals, brands must first identify their target audience and understand their unique interests and behaviours. This will enable them to develop a more tailored AR experience that resonates with users on a deeper level.
Moreover, brands must also consider the technical capabilities of their AR solution and how it can be optimized for maximum impact. A well-crafted strategy will ensure that the final product meets both customer expectations and business objectives.
For example, Nike’s SNKRS app utilises AR technology to provide an interactive shopping experience for sneakerheads. The app allows users to virtually try on shoes, customize designs, and access exclusive drops. As a result, SNKRS has become a leading platform for sneaker enthusiasts who are looking for new ways to engage with their favourite brand.
Get ready to customize your brand’s reality like a tailor-made suit with augmented reality.
Tailoring the AR Experience
Customizing the Augmented Reality Experience for Your Brand
A successful brand experience lies in tailoring the augmented reality (AR) experience to match your brand identity and goals. The best way to customize the AR experience is to understand your audience, their preferences, and how they interact with your product or service. By incorporating elements such as personalized messages, interactive games, 3D animations, or directions for use into the AR experience, you can create an immersive brand environment that resonates with your target audience.
To create a personalized experience, consider incorporating features that capture your brand’s essence and communicate its values. You can do this through customized graphics that align with your logos and color schemes, unique sound effects or music tracks that highlight key messages, and interactive navigation tools that promote engagement. Tailoring the AR experience in this way ensures maximum impact while creating a lasting impression on your audience.
Additionally, keep in mind that customizing the AR experience is an ongoing process which requires continuous improvement based on feedback and data analysis. Utilize real-time analytics tools to monitor user behavior patterns and continually refine the AR content to keep users engaged. This approach will help you stay ahead of competitors while keeping up with ever-changing consumer behaviors.
Don’t miss out on delivering a completely immersive experience for your customers through tailored augmented reality experiences. With the right tools at hand and creative innovation of the possibilities available to you in AR design; every company today has unprecedented opportunities to connect intimately with their customer base through fully-immersive branding tactics.
Testing and refining: the part of the process where you realize your original idea was as useful as a VR headset to a blindfolded person.
Testing and Refining
Exploring and refining are crucial to creating effective brand experiences in augmented reality. Testing multiple iterations of the AR experience, gathering user feedback and making necessary modifications leads to its success. Through trial and error, you can accurately understand what works for your target audience and optimize accordingly. Implementing A/B testing procedures is useful for this purpose as it allows for immediate feedback on design modifications. User testing similarly allows stakeholders to gauge audience response, comprehension abilities, and identify potential room for improvement before launch.
It is important to note that software testing is a fundamental part of ensuring that the AR experience integrates smoothly with mobile devices and all aspects of hardware in use. The process gathers data regarding bug fixes required before the final release.
Attention to detail and precision in refinement makes the AR experience genuinely immersive as possible – it’s advisable to keep 3D designs lightweight through asset optimization techniques.
Effective marketing involves making your brand stand-out from others, irrespective of industry or competition. Implementing an AR campaign by interacting with your customers- turns them into active participants while delivering unforgettable experiences beyond what traditional campaigns can provide.
According to Forbes magazine (2021), augmented reality will be a $198 billion market by 2025, indicating proper implementation now would be beneficial long-term.The importance of extensively testing prototypes before launch ultimately determines how successfully UX designers create compelling customer experiences that score highly on user engagement assessments.
Who needs a crystal ball when you have augmented reality for a glimpse into the future of marketing?
Integrating AR into Overall Marketing Strategy
Augmented Reality can be effectively integrated into a cohesive marketing strategy, enhancing brand experiences and engaging customers. By synergizing AR campaigns with existing promotional efforts across various channels, brands can create a seamless omnichannel experience that resonates with audiences. Leveraging AR technology to showcase products and services in an interactive manner can reduce bounce rates while eventually converting leads into sales.
Moreover, incorporating AR into experiential marketing initiatives enables brands to offer consumers real-time brand interactions effortlessly. The ability of Augmented Reality to provide immersive experiences has significant implications for businesses to engage customers with interactive storytelling and gamification techniques. Moreover, incorporating such technologies into native mobile apps with personalized customer onboarding can maximize their impact significantly.
Pro Tip: Integrating AR into the brand’s overall marketing strategy can make it stand out from its competitors. However, the content must also resonate with the target audience for optimal success.
AR isn’t just for catching Pokémon anymore; these successful campaigns prove it’s also for catching the attention of your target audience.
Case Studies of Successful AR Marketing Campaigns
To showcase the success of AR in marketing, case studies are a great way to learn how it benefits the brands and customers. In order to provide you with some of the successful AR marketing campaigns, we have presented some iconic examples in this section, such as IKEA Place App, Sephora Virtual Artist, and Mercedes-Benz AR Experience.
IKEA Place App
Creating an immersive AR experience, IKEA’s augmented reality app enables customers to visualize furniture within their homes. Utilizing Apple’s ARKit technology, the IKEA Place App has streamlined furniture shopping by allowing potential buyers to see how items will look and fit in their space before making a purchase.
Below is a Table showcasing key features of the IKEA Place App:
| Key Features | Description |
|---|---|
| AR Technology | Implemented Apple’s ARKit Technology |
| Interactive Experience | Enables custom visualization of furniture in real-time |
| Simplified Buying Process | Provides a visual representation of potential purchases |
| Room Dimensions | Allows users to adjust product sizes for accurate fitting |
Standing out among its counterparts, the IKEA Place App upgrades online furniture shopping by enhancing user experiences through cutting-edge technology.
Pro Tip: Incorporate augmented reality into your marketing campaign to enhance customer interaction and expand brand recognition.
Who needs a beauty squad when you have Sephora’s Virtual Artist?
Sephora Virtual Artist
Through the implementation of innovative AR technology, Sephora has revolutionized the way consumers shop for cosmetics. Sephora’s Virtual Artist offers customers an interactive way to try on different products using augmented reality. This cutting-edge technology allows customers to virtually test makeup shades and explore various looks before making a purchase.
Sephora’s Virtual Artist provides an immersive experience for shoppers, enhancing their decision-making process and ultimately increasing sales. With millions of users, this AR marketing campaign has proven to be successful in improving customer engagement and driving revenue.
Unique features of the Virtual Artist include its seamless integration with mobile devices and its ability to recognize facial features for accurate makeup application. These qualities set Sephora’s AR campaign apart from others in the beauty industry and have garnered widespread acclaim among consumers.
To optimize their AR marketing strategy, businesses should consider investing in user-friendly software that integrates seamlessly with mobile devices. Additionally, training staff on how to utilize such technology can improve overall customer satisfaction. By implementing these suggestions, companies can take advantage of emerging technologies like AR and provide a unique, immersive experience for customers.
Seeing is believing, but experiencing is owning – and Mercedes-Benz wants you to own that sleek feeling with their AR marketing campaign.
Mercedes-Benz AR Experience
Utilizing Augmented Reality, Mercedes-Benz created an immersive experience for its customers with their innovative campaign. The AR-based marketing strategy provided an interactive and memorable experience for the customers by showcasing the latest models in a unique way.
Below is a Table that showcases important details of the Mercedes-Benz AR Experience:
| Details | Information |
|---|---|
| Campaign Objective | To provide an immersive experience to its customers using AR technology |
| Target Audience | Prospective buyers of Mercedes-Benz cars |
| Interactive Elements | 3D vehicle models, customizations options, test drive simulation |
| Results | Increased engagement and sales |
One unique detail is that the campaign was designed keeping in mind that car buying can be overwhelming for some customers. Hence, they aimed to give them a hassle-free experience where they could interact with the car models without leaving their homes.
Interestingly, this campaign was launched before COVID-19 forced companies to focus on remote experiences. However, learning from this successful campaign, other companies implemented similar strategies to engage their customers during the pandemic.
Augmented reality may be the future of digital marketing, but like a defective hologram, it still has a few glitches and limitations to work out.
Challenges and Limitations of Augmented Reality in Digital Marketing
To look into the various nuances of Augmented Reality in Digital Marketing under ‘Challenges and Limitations of Augmented Reality in Digital Marketing’, the article delves into solutions to overcome these limitations through ‘Technical Limitations’, ‘Cost and Time Constraints’, and ‘Consumer Adoption and Marketing Trends’.
Technical Limitations
The challenges and limitations faced by augmented reality in digital marketing are numerous, including technical barriers that can make it difficult to implement this technology effectively. These technical limitations include factors such as processing power, software compatibility, and device capabilities.
Technical Limitations
Below is a table detailing some of the specific technical limitations associated with the use of augmented reality in digital marketing:
| Technical Limitation | Examples |
|---|---|
| Processing Power | Slow rendering speeds, difficulty handling large data sets |
| Software Compatibility | Inconsistencies across platforms and devices |
| Device Capabilities | Limited camera quality or sensor accuracy |
These technical challenges can make it difficult for businesses to incorporate augmented reality into their marketing strategies. However, there are still many ways in which companies can overcome these obstacles and use AR effectively.
One possible solution is to focus on developing apps and experiences that are optimized for specific devices or operating systems. By tailoring their AR content to particular hardware configurations, businesses can ensure that their content is displayed accurately and runs smoothly.
Another approach is to invest in more powerful hardware or software that can better support complex AR applications. This may include using specialized processors or graphics cards, or implementing advanced algorithms for rendering virtual objects.
Ultimately, the success of augmented reality in digital marketing will depend on finding innovative solutions to these challenges. By staying up-to-date with the latest technological developments and actively experimenting with new approaches, businesses can unlock the full potential of AR for engaging customers and driving sales.
Augmented reality may be the future of marketing, but with the cost and time constraints involved, it might be cheaper to just hire a magician.
Cost and Time Constraints
The use of augmented reality (AR) in digital marketing presents numerous benefits alongside several impediments. One key challenge facing the implementation of AR technology is the cost and time constraints that come with setting up an effective virtual experience. AR development requires significant time, resources, and financial investment which can be limiting for businesses with smaller budgets. These limitations can hinder widespread adoption and limit smaller businesses’ ability to leverage the full potential of AR in digital marketing.
Moreover, the costs associated with creating virtual experiences often increase as the complexity of the technology used increases. The need for skilled technicians and designers to create these immersive experiences further increases costs, subsequently leading to a delay in deployment. Companies struggling to manage costs may have to choose between affordability and quality when implementing AR-enabled campaigns.
However, cost and time constraints are not solely limited to small-scale deployments but also affect larger enterprises who require extended periods of lead-time when developing complex AR-powered campaigns. Advanced features such as those based on cutting-edge technologies such as machine learning or artificial intelligence require more sophisticated programming expertise and thus consume more time during development.
In some cases, even after successful deployment, unexpected maintenance costs may occur due to regular updates necessary to keep up with changing customer preferences or emerging technological trends.
For instance, take Coca-cola’s “Magic Reindeer” campaign where the brand created an interactive hot-air balloon using AR technology that transported users through layers of snowflakes into a colourful fantasy world. Although highly engaging, the project required significant resources and coordination amongst different departments before roll-out. Such hurdles only reinforce that while AR presents numerous opportunities for digital marketers seeking innovative ways of engaging their audiences, there remain several limitations that must be addressed before its true potential can be realized.
Looks like the only thing consumers are adopting faster than AR technology is their tendency to ignore traditional marketing tactics.
Consumer Adoption and Marketing Trends
The present era shows a noticeable increase in consumer engagement with digital marketing. A significant shift is prevailing towards more immersive and interactive experiences. The creation of engaging campaigns that interact with the real world environment is a new trend.
This new trend seems to have caught up with augmented reality technology, attracting the attention of marketers.
Augmented reality enables brands to create persuasive and dynamic campaigns that merge physical and digital realms. These campaigns seek to enhance customer awareness of a product or service by creating an experience that fosters seamless interactivity within their environments. They can be utilized as part of a wider marketing campaign strategy that includes social media, email, and mobile devices.
Despite its vast potential, the adaptation remains limited due to various challenges posed by the technology, including data privacy concerns, technological limitations like compatibility issues between devices, lack of standardisation and measurability among others.
Recent studies conducted show varying results regarding consumer readiness to adopt augmented reality marketing techniques across different cultures. Despite this variance across the globe, there is an evident peak adoption for Gen Z users as compared to Millennials and Gen X users.
According to Forbes Insider’s report ‘How Augmented Reality Is Changing Business’, 61% of shoppers prefer stores who offer AR experiences over those who don’t.
The future of augmented reality in digital marketing looks bright, but let’s just hope it doesn’t blind us with its potential.
Future Outlook and Potential for Augmented Reality in Digital Marketing
As Augmented Reality expands in Digital Marketing, creating immersive brand experiences is now possible. Let’s explore the Potential of AR.
| Advantages | Disadvantages |
| Interactive advertising creates user engagement, resulting in higher customer loyalty and retention. | Cost of implementation may be high as it requires hardware and software investments for AR to function. |
| AR allows brands to personalize messages and reach out to niche markets with minimal competition. | The current user experience may not always meet user expectations as AR technology continues improvements and research. |
By leveraging AR in Digital Marketing, companies can now provide a multi-sensory experience for their customers. Creating a sense of fantasy within a product with the use of sound, visual effects or gamification opens up new possibilities. By providing users an opportunity for immersive engagement that could highlight Brand Personality effectively.
The Time is Now! Implementing Augmented Reality into your marketing strategy results in enhanced consumer experiences that create lasting impressions and Helps Stand out From the Competition. Take action today or be left behind!
Frequently Asked Questions
What is augmented reality?
Augmented reality (AR) is a technology that provides an enhanced view of the real world by overlaying digital information such as images, videos, and sound. It uses a device’s camera or sensors to recognize and track real-world objects and then displays related information on a screen.
How does augmented reality relate to digital marketing?
AR can be used in digital marketing to create immersive brand experiences for consumers. By overlaying digital content onto physical objects or environments, marketers can engage their audience in a more interactive and memorable way. AR can be used to enhance product demonstrations, create virtual try-on experiences, and gamify marketing campaigns.
What are some benefits of using augmented reality in digital marketing?
AR can improve customer engagement, increase brand awareness, and drive sales by providing a unique and memorable experience for consumers. It can also help companies differentiate themselves from competitors and enable them to showcase their products in a more interactive and innovative way.
What are some examples of brands using augmented reality in digital marketing?
Snapchat’s filters, IKEA Place, and Pokemon Go are some well-known examples of brands using AR in their marketing campaigns. Sephora uses AR to create virtual try-on experiences for makeup, while Volkswagen’s AR app helps customers visualize the design of their car before purchasing.
How can businesses create augmented reality experiences for their brand?
Businesses can create AR experiences using software development kits (SDKs) such as ARKit and ARCore. They can also work with agencies or tech partners that specialize in AR to develop custom solutions. Some platforms, such as Snapchat and Instagram, offer AR filters and effects that can be used by businesses to create branded experiences.