Digital marketing has seen consistent growth in the past decade. It has become the stepping stone for brands and businesses upon which marketing strategies are built. With the use of smartphone and connected devices, digital marketing has taken center stage, and like traditional marketing channels, has developed its own vital components that help brands succeed and attract new customers.
These components when combined can help not just make the content interesting, but assess user analytics that helps design future marketing patterns here are some components that all digital marketing professionals should be aware of.
Optimized Web Design – An optimized web design is important for good user experience. Irrespective you have your own hosted website, or you use WordPress, a webpage loading time of below 4 seconds is crucial for success. Additionally, your website should have an easy to navigate design, and have banner ads or rich media content strategically placed to maximize user interaction. If a user finds it hard to navigate your page, they are likely to leave your page within the first minute.
An effective website should be user-friendly, provide adequate information about your products and services, provide all contact information, provide for an easy way to track conversations, and monitor overall performance.
You can also reduce load times by optimizing images, your backend database, and using optimization trackers to report inconsistent code.
Content and Social media Marketing – Videos, blog posts, articles, instruction manuals, product review, and Instagram images, all serve as part of the content and social media marketing components of digital marketing. Using the right content, and having the right information can help in lead and traffic generation that eventually results in more sales and growth of customers. Moreover, as people get more connected through social media, interesting content becomes easier to share with friends and can be a powerful tool to communicate with present and potential customers.
The right content and social media marketing strategy can provide access to over 2.5 billion potential customers.
Search Engine Optimization – All successful digital marketing campaigns are built upon the very foundations of search engine optimization.it is highly likely that over 75 percent of viewers do not pass beyond the first page of their search engines. Hence, it is important for your links to appear first on the list to maximize engagement and traffic.
Known SEO tips that can make an impact involve using original content, having backlinks, a less cluttered backend code, and use of appropriate keywords.
Analytics – There is no substitute for data needed to make informed business decisions. Digital marketing campaigns are only successful if they are able to achieve defined conversation and sale goals. Powerful data analytics tools can help assess pay per click rates, inbound traffic, cost per lead, conversion rates, time spent on the website, or hours of videos viewed. Many campaigns also rely heavily on a number of subscribers achieved in a defined span of time.