As a business owner or marketer, you may be seeking ways to enhance your digital presence and increase your business’s success. In today’s digital era, understanding your website and app performance is essential. That’s where Google Analytics 4 (GA4) comes in. It’s the latest version of Google’s analytics platform, which offers businesses of all sizes the ability to gain valuable insights and measure data effectively. This overview will cover the latest insights and capabilities of GA4. We’ll begin by explaining what Google Analytics is – a free web analytics service provided by Google that tracks and reports website traffic. GA4 takes this a step further by providing businesses with a comprehensive view of customers across all devices, as well as improved audience targeting and data privacy measures.
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