If you run an e-commerce business, it’s crucial to make the most out of every customer interaction. One way to increase revenue and order value is through upselling and cross-selling, which unfortunately many businesses tend to overlook. In this video, we’ll explain why upselling and cross-selling are crucial in e-commerce and provide practical tips and strategies to help you implement them effectively. We’ll discuss the benefits of offering complementary or upgraded products to increase order value and how to personalize recommendations based on browsing and purchase history to improve your chances of making a sale. Additionally, we’ll provide guidance on using persuasive language and visuals to showcase the value of upsell products and how to make upsell offers at appropriate points in the customer journey.
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