SEM

A blog category related to Search Engine Marketing (SEM) provides readers with valuable insights and tips related to using paid search advertising to drive traffic and increase conversions. These blog posts typically cover topics such as keyword research, ad creation, bidding strategies, landing page optimization, and analytics. The blog posts are designed to inform and educate readers about the latest SEM trends and best practices, and often include case studies and real-world examples to illustrate key points. Effective SEM blog posts are well-researched, insightful, and provide actionable tips that readers can use to improve their own SEM efforts. The category is geared towards helping businesses and marketers effectively use paid search advertising to reach their target audience and drive measurable results.

Tips to Lower Your CPL With Your Search Ads (SEM)

Tips to Lower Your CPL With Your Search Ads (SEM)

SEM /

Are you looking for ways to lower your Cost Per Lead (CPL) in your Search Engine Marketing (SEM) campaigns? In this blog post, we’ll share actionable tips that can help you optimize your campaigns, improve your Quality Score, and lower your CPCs. From keyword research and ad targeting to landing page optimization and bid adjustments, we cover everything you need to know to lower your CPL and improve your SEM performance.

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10 Ways to Improve the CTR of Your SEM Ads

10 Ways to Improve the CTR of Your SEM Ads

SEM /

Are you struggling to get clicks on your Search Engine Marketing (SEM) ads? Improving your Click-Through Rate (CTR) can help you get more clicks and better ROI. In this blog post, we share 10 actionable tips to improve the CTR of your SEM ads. From optimizing your ad copy and ad extensions to improving your landing pages and targeting the right keywords, we cover everything you need to know to boost your SEM performance.

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Google Analytics 4 (GA4) and why you should consider switching your analytics

Google Analytics 4 (GA4) and why you should consider switching your analytics

Digital Marketing, SEM /

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. In this blog post, we discuss the benefits of GA4 and why you should consider switching to it for your website analytics. With GA4, you can gain deeper insights into user behavior and engagement, and track cross-device and cross-platform interactions.

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The Types of Keywords You Use in Your PPC Campaign Guarantee its Success or Failure

The Types of Keywords You Use in Your PPC Campaign Guarantee its Success or Failure

PPC Advertising, SEM /

Do you have a service-based or product-based business?  That is the root question you have to ask yourself when choosing keywords for your pay-per-click campaign.  The reason why you ask yourself this question is to determine whether you need “informational” or “transactional” keywords.   What’s the Difference between Informational and Transactional Keywords? Transactional keywords are

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Google Announces Adwords Improvements While Facebook Removes Ad Targeting Option Without Any Fanfare

Google Announces Adwords Improvements While Facebook Removes Ad Targeting Option Without Any Fanfare

Leave a Comment / Digital Marketing, SEM /

Originally published when I worked at an Atlanta Digital Marketing Agency. Google Adwords is responsible for 33% of the total worldwide digital advertising revenue of $223.7 billion. The internet giant has finally launched an easier to use interface as well as stats on the number of bad ads it had to remove. It’s one of

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Next Generation Online Marketing Campaigns will Include Emotional Targeting

Next Generation Online Marketing Campaigns will Include Emotional Targeting

Leave a Comment / Digital Marketing, SEM /

Originally published when I worked at an Atlanta Digital Marketing Agency. Facebook changed the online advertising targeting space by allowing businesses to target users based on interests, items they like, and locations they check into. This was a tremendous leap from Google Adwords, which was only allowing targeting based on location and search terms. Now

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Facebook Bolstering Lead Generation for Businesses

Facebook Bolstering Lead Generation for Businesses

Leave a Comment / Digital Marketing, SEM /

Originally published when I worked at an Atlanta Digital Marketing Agency. Even though Facebook recently changed its news feed to focus more on quality and engaging conversations between users, it hasn’t forgotten about businesses and how they can increase sales or generate leads through the platform. It’s one of the trending stories in social media

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The Good, the Bad and the Ugly: Social Channels are Changing Things Up for Marketers

The Good, the Bad and the Ugly: Social Channels are Changing Things Up for Marketers

Leave a Comment / Digital Marketing, SEM /

Originally published when I worked at an Atlanta Digital Marketing Agency. User experience is a huge consideration when social media platforms tinker. The response can vary, but we are seeing some mixed reviews to some of the offerings on social media. Facebook’s latest change is good news for charities, while Google is dropping a feature

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Why Does My Google PPC Campaign Go Over Budget?

Why Does My Google PPC Campaign Go Over Budget?

Leave a Comment / PPC Advertising, SEM /

Originally published when I worked at an Atlanta Digital Marketing Agency. Whether you are a solopreneuer or Fortune 500 company, having, and more importantly, sticking to a marketing budget is critical. Overspending can result in nightmares for CFOs and could make the difference in paying the bills for small business owners on tight margins. So

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