PPC Advertising

Google’s new account level negative keywords provide online advertisers with a powerful tool to improve the performance of their PPC campaigns. With the ability to manage negative keywords at a higher level, advertisers can ensure their ads are only shown to the right audience, reducing wasted ad spend and improving conversion rates. This article explores the benefits of using account level negative keywords, including the ability to manage keywords more efficiently and optimize campaigns at scale. We also provide tips on identifying the right negative keywords, regularly updating keyword lists, and achieving your marketing goals with this powerful new tool.

Are you using voice related keywords in your PPC campaigns? If you are like most people, you most likely are adding phrases such as, “local,” “near me,” or “nearby” to your keywords. That step is a good start, but people are changing how they search by voice. As users become more comfortable using digital assistants,

Do you have a service-based or product-based business?  That is the root question you have to ask yourself when choosing keywords for your pay-per-click campaign.  The reason why you ask yourself this question is to determine whether you need “informational” or “transactional” keywords.   What’s the Difference between Informational and Transactional Keywords? Transactional keywords are

You may be optimizing for mobile devices for your SEO but are you doing the same for pay per click (PPC) campaigns? If not, you should be as mobile searches will only grow. Currently, over half of all searches are performed on a mobile device, which includes both smart phones and tablets. Neglecting mobile optimizations

Originally published when I worked at an Atlanta Digital Marketing Agency. Whether you are a solopreneuer or Fortune 500 company, having, and more importantly, sticking to a marketing budget is critical. Overspending can result in nightmares for CFOs and could make the difference in paying the bills for small business owners on tight margins. So