Originally published when I worked at an Atlanta Digital Marketing Agency.
Did you ever think you would have to engage all of your senses to use a social media app? Major corporate brands are using this strategy to increase their sales on Instagram. Learn about this and other social media stories in the news this week.
Facebook Launches “Watch Party” for Video Watching Together and Other Post News Feed Improvements
Taking its cue from television where TV watchers are looking for good user experience with videos that can increase engagement, Facebook’s is prioritizing news feed content based on how high quality a video might be and will it start a conversation amongst users. Last week, they announced the launch of their “Watch Party” app which is designed for users to watch and share the videos together. Videos remain the most watched and shared content on the Internet, so it’s no surprise they are being given a priority over text posts. As video views continue to grow, ads that are embedded within the video or are required viewing before you watch the video will continue to be important for advertisers and their marketing messages.
Twitter Increases Video Sharing Ability After Getting Idea from Snapchat
It’s currently an arduous process for someone to share a picture or video on Twitter. A user has to open the app, click the “Compose” button, take the video or photo and finally the Tweet button. By comparison, the Snapchat app opens up and goes right to the camera, so Twitter is going to refine their process and create fewer steps to post an image or video. Fundamentally the 280 character app never was designed to handle other forms of media, but as with social media, in general, it needed to evolve to be more interactive for users.
Lessons Learned from Major Brands Using Instagram
Instagram allows you to experience their platform in three different ways including seeing the photo, hearing a video, or interacting with the company. Brands like Maserati are creating user experiences through their photos. They originally entice a user through a very colorful and unique image or a video. In the case of a video, they will showcase the car and get the user to envision themselves behind the wheel. The goal is to get the user to visualize the car as a natural part of their lives. As long as the image or video comes across as content that is different from the mundane photos that a user typically sees.