Unless you’ve been spending your spare time under a rock, you might be familiar with Search Engine Optimization or SEO. As any person with a marketing background will tell you, SEO has rightfully earned its place as one of the primary digital marketing tools.
However, understanding and integrating SEO into your website isn’t as easy as it sounds. For a novice marketer, SEO might seem daunting, and having an effective SEO strategy requires extensive time and energy. Fortunately, with time, the traffic and leads that are generated by this tool will create long-run sales with a higher return on investment.
Some primary ways marketers can reap benefits from successfully incorporating SEO practices, include- but are certainly not limited to the following:
#1-SEO is cost-effective:
Perhaps the most significant benefit for marketers in integrating SEO has to do with its cost-effectiveness. When it comes to saving money, fewer marketing strategies require as little investment as Search Engine Optimization.
Owing to SEO’s inbound nature, businesses tend to save money as compared to outbound strategies such as email marketing and cold-calling. The number of direct leads generated through SEO costs 61% less than leads generated by the outbound mentioned above methods.
Moreover, since SEO focuses more on users actively searching for your services and products, the traffic directed towards your website is much more legitimate (and lower in the sales funnel) than that produced by outbound marketing tactics.
#2- Increased traffic:
In the digitalized world we live in, effective marketing sets to bring their client’s website on the first page of search engine results. Ranking on these top pages can result in an immediate boost in leads, and sales for the client, which is why most marketers try to come up with an SEO strategy.
To increase traffic, SEO utilizes several techniques, including keyword placement and title tags, meta descriptions, along with original content, to generate buzz and attract site visitors. Having keyword integrated tags and descriptions usually generates traffic by increasing the click-through rate and raising the qualified traffic.
#3- Promotes brand awareness:
A common feature shared between top-ranking results is that they make sure that the average site visitor leaves with a long-lasting impression.
SEO enables marketers to improve brand awareness by using specifically targeted keywords, which later helps website visitors to associate those keywords with that website. Moreover, it instills a sense of trust with any potential customers and enables them to make purchases with confidence.
Furthermore, SEO engages visitors and captivates them by showing to them an array of creative and original content, showcasing the essence of your brand.