Focused on providing readers with valuable insights and tips related to digital marketing strategies. These blog posts typically cover topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, and analytics. The blog posts are designed to inform and educate readers about the latest digital marketing trends and best practices, and often include case studies and real-world examples to illustrate key points. Effective digital marketing blog posts are well-researched, insightful, and provide actionable tips that readers can use to improve their own digital marketing efforts. The category is geared towards helping businesses and marketers leverage digital marketing to increase brand awareness, reach new audiences, and drive conversions.
This blog post provides a comprehensive overview of Google Analytics and its features, from setting up an account to analyzing website traffic data. Learn how to make the most of this powerful tool to improve your website’s performance and achieve your marketing goals.
All You Need to Know About Google Analytics Read More »
Ultimately, the main objective of any business is growth. Naturally, this entails greater customer interaction and engagement. Customers are directly proportional to the success of a business. In the digital age, one of the best ways to increase customers is to generate leads. An average user may browse various websites online. So, how exactly can
How to convert visitors of your website into customers? Read More »
With more searches originating from mobile devices than desktops and laptops, it’s perfectly understandable why Google has been striving to improve the relevance and results of its Mobile Search. Over the course of recent years, the Silicon Valley giant has made several efforts to enhance its mobile search, the most prominent ones being the emergence
Why Should You Keep Yourself Updated Regarding Google Mobile Search Read More »
Unless you’ve been spending your spare time under a rock, you might be familiar with Search Engine Optimization or SEO. As any person with a marketing background will tell you, SEO has rightfully earned its place as one of the primary digital marketing tools. However, understanding and integrating SEO into your website isn’t as easy
How Can Marketers Benefit from SEO? Read More »
Perhaps the most successful type of outbound marketing techniques used by businesses is email marketing. With statistics depicting 75% of adults viewing emails as their communication method of choice, email marketing could result in a massive boost in sales when done right. To demonstrate the success of email marketing in the world of automotive dealerships,
Tips to Keep in Mind while Email Marketing Read More »
If you’ve had any experience in the world of social media marketing in the past five years, you might have a fair idea of the rollercoaster trajectory social media reach has been in. However, the tumultuous changes taking place on major social media platforms could be felt equally by the typical person scrolling through their
The Drastic Changes in Social Media Reach from the Year 2014 to 2019 Read More »
Digital marketing has seen consistent growth in the past decade. It has become the stepping stone for brands and businesses upon which marketing strategies are built. With the use of smartphone and connected devices, digital marketing has taken center stage, and like traditional marketing channels, has developed its own vital components that help brands succeed
4 Critical Components of a Successful Digital Marketing Campaign Read More »
The end result of all digital marketing campaigns is to increase return on investment (ROI) and maximize user engagement. Data analytics in every industry plays a critical role in ensuring that customer patterns and habits are understood, and resources are directed towards the most effective channels. Data can open a host of ways in which
5 Digital marketing Data Analytic Tools to make Informed Marketing Decisions Read More »
Making effective marketing plans for any product or service can be difficult. It becomes even harder when products cost thousands of dollars and are bought by customers once in their life. Automobiles are one such category of products that needs a well-crafted marketing plan to boost not just sales but generate customer interest in a
4 Automotive Marketing Tips to Increase Sales Read More »
In recent years, Instagram has become one of the most used platforms to share images of our life. From soothing sunsets to the delicious cousins and outstanding landscapes, it continues to mesmerize us with how creative and lively our world is. As much as it provides us a personal space to stay connected with our
3 Ways to Boost Your Brand Engagement on Instagram Read More »
Facebook continues to grow and attract new active users. As of 2018, it has around 2 billion users who visit the website either daily or weekly basis. With 2 billion users and a thriving platform, it provides small, medium and big businesses and advertisers with the chance to shine and attract new customers on a
Smart Ways to Generate Leads using Facebook Read More »
For many consumers, buying their first car is a dream. They look for the best car that suits their budget or needs, in combination with long term value and resale prospects that can protect their investments.
Gaining Edge through Digital Marketing in Automobile Industry Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. Twitter is taking aim at terrorism and spreaders of hateful messaging. The platform says it has removed one million accounts since 2015. It’s one of the trending stories in social media this week. Twitter Tackles Terrorism Twitter is trying to disassociate itself from people
Twitter Removed More Than 1M Accounts Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. Facebook has been under a lot of scrutiny regarding its relationships with 3rd party vendors that help pull the already vast amount of information on its users. Now the platform is changing how it collects data to make sure the data has more integrity.
Facebook Revises User Information for Better Ad Targeting Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. Google Adwords is responsible for 33% of the total worldwide digital advertising revenue of $223.7 billion. The internet giant has finally launched an easier to use interface as well as stats on the number of bad ads it had to remove. It’s one of
Originally published when I worked at an Atlanta Digital Marketing Agency. Facebook changed the online advertising targeting space by allowing businesses to target users based on interests, items they like, and locations they check into. This was a tremendous leap from Google Adwords, which was only allowing targeting based on location and search terms. Now
Next Generation Online Marketing Campaigns will Include Emotional Targeting Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. Even though Facebook recently changed its news feed to focus more on quality and engaging conversations between users, it hasn’t forgotten about businesses and how they can increase sales or generate leads through the platform. It’s one of the trending stories in social media
Facebook Bolstering Lead Generation for Businesses Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media this week. LinkedIn Introduces Salary Insights LinkedIn is bolstering its job platform by overhauling
LinkedIn Providing More Information to Job Seekers; Will it grow channel? Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. It’s one of those things that Facebook keeps close to the chest – how it determines a user’s profile. Through a recently released patent, Facebook is using your profile information to determine the type of person that you are and your lifestyle spending habits
Does Facebook’s Algorithm Know Your Wealth or Income? Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. Facebook tightens the reigns on ads, but it is loosening things up on its Instagram platform. These are two of the social media stories making the news this week. New Facebook Ad Rules Focusing on Eliminating Fraud and Scams Facebook wants to clean up
Facebook Clamps Down and Instagram Loosens Things Up Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. Did you ever think you would have to engage all of your senses to use a social media app? Major corporate brands are using this strategy to increase their sales on Instagram. Learn about this and other social media stories in the news this
What Your Company Can Learn from Major Brands Instagram Advertising Strategies Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. User experience is a huge consideration when social media platforms tinker. The response can vary, but we are seeing some mixed reviews to some of the offerings on social media. Facebook’s latest change is good news for charities, while Google is dropping a feature
The Good, the Bad and the Ugly: Social Channels are Changing Things Up for Marketers Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. After months of speculation, Facebook’s Mark Zuckerberg revealed a big change to the platform’s algorithm. It’s one of that has a lot of business owners watching. It’s one of the social media stories in the news this week. Facebook wants you to get closer
Facebook makes a major change, and All Eyes are on the Newsfeed Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. Facebook Lookalike Audiences Increasing Sales Growth by 50%+ Businesses are capitalizing on their existing customer base to increase their sales revenues, and they are succeeding in a big way. It’s one of the social media stories in the news this week. New Twitter “Threads”
Facebook Lookalike Audiences Increasing Sales Growth by 50%+ Read More »
Originally published when I worked at an Atlanta Digital Marketing Agency. Local businesses are often forgotten on large-scale social media platforms. However, Facebook is focusing a new app on them designed to generate more customers walking through their doors. It’s one of the social media stories in the news this week. Google is Adding Celebrity
Local Business to Get Customer Sales Boost with Newest Facebook App Read More »